Love it or hate it, your business needs to have a social media presence.
Optimize your social media profiles
The key to a SEO friendly social media profile is to be descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Use words or phrases that describe your business and are also terms individuals would use to search for your business.
For example, to optimize your Facebook Page for local searches, it is very important to include your address, city, state, and zip. Always include links from your social channels back to your business’s website (and links from your website to your social channels).
Insider Tip: The “Category” field is often over looked on Facebook Pages but is important for Facebook mobile searches. Check to make sure your business is listed as the correct category while editing your basic information.
Optimize your social media content/updates
To optimize your social content, always include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on Twitter is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).
Insider Tip: Use your business’s name in your social posts. This helps Google associate the keywords you use to describe your business with your business’s name.
Bloggers need to use Pinterest
An easy way to create shareable content is by using Pinterest. Pinterest is great for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content’s visibility by adding keywords within the title of a Pinterest board, the board’s description, and you even have up to 500 characters to describe an individual pin so you’ll want to include keywords there as well.
Additionally, you can customize the pin’s link and point people back to your website or blog—further increasing the opportunity for your content to rank higher. From an SEO perspective, Pinterest allows you to do a few things that other networks don’t, so take advantage of it.
Insider Tip: Google prefers high-resolution images, so use high-quality images on Pinterest whenever possible. Don’t worry about image size or file type when uploading to another website, just be careful when putting images are your website because of load times.
No one loves Google+ more than Google. Sign up for a Google+ Business Page and complete as many fields as you can in the “About” section using keywords that describe your business. Google also allows you to add several customized links within your profile, you can use this as an opportunity to link back to your website, blog, and additional social channels.
Social media takes time
Keep in mind it takes time and effort to grow your SEO presence, be organized and consistent.
Run social media promotions – do giveaways, freebies, offer exclusive info…. Only for folks who follow you on social media. Give them something for their loyalty. Earn their attention.
Share everything on social media – new content, photos, press releases… you name it. Any addition to your website should be mentioned on one or all your social networks, whenever appropriate.