Take Low Resolution Pictures
That’s right, low resolution. Taking pictures for websites is different from taking pictures used to make prints. Website pictures are limited in regards to dpi (dots per inch). This means that even a 600 x 400 picture is fairly large.
You can probably set your camera for as low as 1280 x 960 pixels or equivalent. If you do not, the only result will be a larger file size that will slow down how fast your web page displays. A good size image for your website is 600 x 400 pixels, this will be good for up to half a column in your content area. By taking a slightly larger image, like the 1280 x 960, you can crop the image to the 600 x 400 you will need.
Edit your pictures so they are the exact size needed on your web page, then upload them. Consider compressing them if they are JPEG (.jpg) images. Do not upload full-size pictures and resize them within the website. If you need a free and very capable photo editor, try PicMonkey.
Make sure the pictures you provide are well-lit. Generally, avoid the use of flash unless it is used as fill-in flash. The main source of lighting should not be behind the subject (e.g. a bright window behind the subject). You do not want dark pictures with low contrast.
The image to the right is an indoor photo shoot, the same principles can be applied to an outdoor photo shoot. With an outdoor photo shoot make sure the lighting is behind you, you don’t want the sun casting a shadow in front of your subjects or causing a glare in the image from the sun in the background. Taking pictures around noon time may not be the best either because you have a direct overhead light and no light on the front of the subjects in the picture. The sun behind the camera at a 45 degree angle is a good light source.
Watch out for bad lighting!
Focus and Composition
All digital cameras take pictures that are in focus, but is the focus on what you want? If you are taking a photo of a person, you may want the background to be out of focus so that it is not distracting. Avoid taking long-distance shots of groups of people. Nobody is going to look at their feet. Take close-ups.
Likewise, if you have a store, a picture of the storefront or an interior isle might be nice, but also take close-ups of individual counters, wall displays, and racks so that visitors can clearly see the kinds of merchandise you offer.
If you are taking pictures of people, lower your camera (bend down) so that your camera is at chest height, not at the height you would be at if you were standing up. This is the trick that wedding photographers use to take such attractive pictures.
Camera Color Temperature Setting
Regardless of what kind of pictures you take, the camera should be set to match the light source.
Do not depend on your camera selecting this setting automatically.
You should manually set your camera to the color temperature of the light source so that colors are accurate. i.e. Sunlight, Cloudy, Incandescent, Fluorescent, etc. All cameras have such settings.
Below are some angles of shooting a vehicle with a person in the photo, it is not necessary to have a person in the image but it does help make a better connection. Shoot some pictures with and without the person in the photo so you have them on file. You have gone to the trouble of setting everything up and taking the time so you might as well make the most of it, with digital cameras you don’t have to worry about using too much film!
Be sure you don’t block any of your graphics on the vehicle when taking the photo.