Your Website Representing Your Business Online
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Is Your Website Representing Your Business Like It Should?
How is your business represented online?
Your website is the face of your business online, it is so very important that you make a good impression for potential customers. In many cases your website is the first impression people get of your business so you want to make it count. In the video above the business found this location and made some changes to the building to attract customers and make the business more inviting. As you can tell by the condition of the building something needed to be done to make it better.
Making a good impression.
This business made some major improvements to the building to give the business a much better look. The business looks more appealing to customers now, you would be surprised what a coat of new paint and a good sigh can do for a business. In addition to making those changes the business wisely placed appliances out front along with two open banners to really make a visual impact. Traffic driving by will note that, just that little bit of an effort makes a huge difference in the visual for the front of the location.
Which business would get more traffic?
If you were driving down the street and saw these two business you would be a lot more likely to visit the business that looks more inviting and has a more professional appearance. The same approach should be taken with your website, when people see your website you want them to picture the nicer looking business. If they see a bad website they will most likely think that the business is the same, that is the last thing you want.
SEO Behind the Scenes.
The organic structure of the Search Engine Optimization (SEO) of your website is just as important as the visual side of your website. Unfortunately people can’t pull the curtain back like the image on this website to see what the website lacking. In the video above we talk about how bad SEO affects a website with a real example of a business. We have seen really nice looking websites with bad SEO, every website we create has a proper organic SEO structure to help the website get found online.